Madison avenue manslaughter

Michael Farmer is the author of Madison Avenue Manslaughter, which won the 2016 Axiom Gold Business Book Award, the 2017 Independent Publisher Silver Business Book Award, the 2017 National Indie Excellence Book Award, and the 2017 International Book Award.

Madison Avenue Manslaughter second edition
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About the author

Michael Farmer

Farmer has an MBA from Harvard Business School and was previously a Director of Bain & Company. He currently serves as Professor of Branding and Integrated Communications at The City College of New York (CCNY). He provides ongoing strategic consulting services for Chief Marketing Officers and agency CEOs about Scope of Work and client-agency issues.

Michael Farmer, a respected business strategist with 25 years of experience in the advertising industry, documents the dizzying heights of the original Mad Men days and the long, steady slide to today.

He outlines the step-by-step process that led agencies into their current strategic trap, caught between fee-cutting clients and profit-hungry owners.

He offers key insights into how senior agency executives can restore their agencies to health and deliver improved results to their clients, liberating them from the gloom of Madison Avenue’s Manslaughter.

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